Privacy Policy

Information on the processing of personal data pursuant to ART. 13 of the EU regulation 2016/679 (GDPR) and the current legislation.

ICHARTA SRL owner of the site (hereinafter also "the site") informs that the data provided by users and / or customers when accessing the site and using it to make purchases with or without registration , will be processed in accordance with the provisions of the information below.

The owner of the processing of personal data

The data controller and data protection officer is the company: ICHARTA SRL (hereinafter also "the Data Controller") with headquarters in via Bernardo Davanzati 49, 20158 Milan, VAT and Tax Code 09776590961, REA MI-2112723, e-mail

Type of data collected

The owner receives and keeps the data that the Customer / User provides directly through the use of the site or the company social networks or through any other interaction with the Owner (example: information relating to the use of the site, the consultation of the contents and use of the available services, name, address, telephone number, payment information, age reference, information relating to your position, the names of the recipients of the orders (including addresses and telephone numbers); e-mails sent to the owner, information and documents relating to the identity and status of the customer, corporate and financial information, tax code number and VAT number.

The owner also automatically collects technical data generated during the interaction of the User with the site, social networks and email channels such as, for example: the Internet protocol (IP) address used to connect your computer or other devices to the Internet ; login, e-mail address and passwords; computer, device and connection information, such as device applications or browser type and version, browser plug-in types and versions, operating system or time zone set, device location used for interaction; the history of the purchases and use of the contents, the complete URL path (including date and time); the number of cookies; the products and / or contents displayed or searched; page loading times, download errors and page interaction information (such as scrolling, clicks and cursor movements on the pages);

The owner may also use device identifiers, cookies and other technologies on devices, applications and on web pages to collect information on navigation, use or other technical information for fraud prevention purposes.


Purposes and methods of processing - Data retention times

ICHARTA SRL processes personal data of Users / Customers for the following purposes:

  • Registration on the Site, to proceed to purchase ICHARTA's goods or services through the Site and, therefore, to carry out any activity connected, in particular, to the selection of the products or services, the sending of orders and / or the relative acceptance, the shipment, on delivery and / or the possible exercise of the right of withdrawal and the consequent collection of the goods or any other fulfillment provided for in the general sales conditions (CGV);

  • Carrying out of administrative and accounting activities connected to registration on the Site, making a purchase through the Site, as well as to fulfill legal obligations;

  • Sending communications aimed at promoting and / or selling products or services similar to those already purchased / used by the User, and for sending commercial communications about products and services of the Site, special offers, promotions and news, coupons, without prejudice to the User's right to object at any time;

  • analysis of preferences and consumption habits and processing of personal preferences and interests of the User through automated systems and the transmission of personalized offers through the Website (c.d. "profiling" purposes);
    statistical and historical purposes.

Personal data is processed by manual and electronic means and is stored in the electronic data bank of the Data Controller. The personal data contained in the electronic archives of the Data Controller, are processed in accordance with the provisions of current legislation and by the GDPR regarding security measures, so as to minimize the risk of destruction, loss, modification, unauthorized disclosure or access, in an accidental or illegal way, or in a way that does not comply with the purposes of the collection. Personal data is stored for the time necessary to carry out the aforementioned activities.

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